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Week 3 Part B Development Of A Brand


When developing brand recognition, there are many things to take into consideration, color scheme, logo, type of font, but the most important thing to do with all of those is to maintain consistency throughout all of your marketing components.  It’s essential to continue using the same logo, the same color scheme, and fonts on everything from your business cards to your website.  It creates brand recognition and consumer awareness.  So, when considering color schemes, logos, and fonts, it’s also important to conduct a bit of research into your competition so that you can see where what color schemes they’ve used and where you might be able to stand out amongst them and be noticed.  Overall, the ultimate goal is to keep your brand consistent across all marketing materials, and that represents who you are, what you’re selling, and who you are selling to so that consumers can immediately recognize your brand, no matter where they see it.  My product …

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